CHRISTINA KONG

CHRISTINA KONG
Senior director, HR & corporate affairs, JUMBO Group

Christina Kong has worked hard, successfully overcoming the HR challenges of Singapore’s food and beverage industry and positioning JUMBO Group as a national name. To alter perceptions and attract more local talent, she has introduced work experience, learning journeys, internships and scholarships. Potential candidates are sourced from the workforce as well as high school, university and other educational institutions. Kong has a heavy focus on career progression and L&D, implementing strategies such as the Fast Track Programme to push those with high potential into supervisory roles within 12 months. Thanks to her efforts, attrition rates within the group are 3.8% – far below the average rate of 4.6% within the national food and beverage industry. Kong’s excellence in HR practices was recognised when the company won SPRING Singapore’s Business Excellence Awards last year.