VP, HR, East & South Asia-Pacific
Club Med’s recruitment tagline says, “Club Med is more than just a job; it’s a life experience”. Upon taking up a post at the company, potential employees are offered various enriching experiences, such as travel, exposure to cultural diversity, a variety of work, and career acceleration at a young age. After her post in Club Med’s Europe-Africa business unit, Marina Bianconi was offered a position in Singapore in 2012 as head of the South East Asia and Pacific Business Unit. With the continuing hospitality boom in Asia, Bianconi identifies talent attraction and retention as the ultimate challenges, which Club Med handles by promoting from within. This is an unusual practice for an industry that relies mostly on contingent workers. Club Med was also the first global tourism company to launch Facebook at Work in 2016, a collaboration and communication platform that aims to improve the guest experience.