RAKUTEN ASIA

RAKUTEN ASIA


The three-person HR team at Rakuten Asia have had a formidable challenge on their hands. With a plan to bring all employees of Rakuten’s diverse group of Singapore sister companies (including Rakuten Travel, VIKI, Kenko.com and Ebates) under one roof at an office named ‘Crimson House’, the team has had to devise and execute a range of complex strategies that allow employees to come together, while at the same time preserving the essence of individual company culture and infrastructure. The challenge – which has involved a heavy reliance on employee communication to build cultural bridges among corporate cultures and 20 different nationalities – has involved techniques such as weekly and monthly town hall meetings, happy hours and cultural-themed parties at which employees can mingle, a playroom with table tennis and foosball, interest groups like bread banking and yoga, and monthly CEO birthday parties so employees can meet different leaders. The HR team has also had to roll out some common policies, such as a Badge ID system and a weekly cleaning session.