Unilever sees its employees as its competitive advantage, and for HR this has meant delivering on the need for a strong, future-focused company culture. With a goal to double its business while reducing its environmental footprint and having a positive social impact, HR has built a cultural matrix that has so far allowed it to deliver consistent, profitable and responsible growth for seven years, while ensuring it has been the number one employer of choice for FMCG graduates for three years. Core to its culture has been a sense of place, with Unilever launching initatives such as diversity and inclusion campaigns, agile-working initiatives, a ‘One Hub, One Heart, One Singapore’ campaign and a ‘Thrive’ program supporting and promoting employee wellbeing. It has backed this up with a strong focus on performance and incentive programs, which have enhanced engagement and motivation by helping employees better understand their full reward structure though gamification and total reward e-statements. The business also launched an employee share plan, called ‘SHARES’. HR is helping Unilever develop ‘future-ready’ talent through a ‘Four Aces’ leadership development facility, and practises what it preaches by training its own team at HR Learning Week.