Michele PW (Pariza Wacek) is a marketing strategist. She began writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter. In 2006, she opened her own company Michele PW/Creative Concepts and Copywriting LLC.
She is the author of two books, “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” and the "Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites”.