Director of HR, Singapore, McDonald’s
Although her role involves taking care of over 9,000 employees and more than 130 restaurants across Singapore, Lynn Hong is the picture of calm and control. One of her main focuses is helping shift the public’s perception of the fast-food industry as a place simply to find transitory job opportunities. Instead, she works to give staff fulfilling careers by helping them move through some of McDonald’s many job progression pathways. She handles her role by incorporating the four F’s – future, flexibility, family and friends – into her HR policies. As a result of her proactive stance, McDonald’s was one of the first companies to align itself to the WSQ Framework. The company also offers high-potential leadership mentoring for fast-track career success throughout the organisation. Finally, Hong has helped McDonald’s shatter the fast-food worker mould by having 30% of its workforce made up of mature-age workers.