HR director

Tricia Duran went from developing and marketing products and brands to finding and cultivating a competitive edge in people. In terms of notable achievements, Duran cites a considerable investment the company recently made in its premier leadership development centre, which aims to continue its commitment to learning and growing leaders. Facing the ubiquity of digitalisation and big data, she identifies the human element as an irreplaceable component in HR that she and her team will strive to maintain amid the trends towards automation and self-service technology.