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News October 24, 2018 3 min read

What makes Singapore’s millennials different

Singapore's millennial workforce shares global characteristics around purpose and flexibility โ€” but is shaped by distinct local pressures including national service, meritocracy culture and the unique demands of a small, high-cost city-state.

By chen ยท
What makes Singapore’s millennials different
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2018-10-24

What makes Singapore’s millennials different

Singapore’s millennial workforce shares global characteristics around purpose and flexibility โ€” but is shaped by distinct local pressures including national service, meritocracy culture and the unique demands of a small, high-cost city-state.

By HRD Asia Newsroom
ยท
2018-10-24
[Featured Image: What makes Singapore’s millennials different]

Millennials โ€” broadly defined as those born between 1981 and 1996 โ€” have been the subject of more workplace research, management commentary and employer hand-wringing than any generation before them. Much of that analysis, however, is drawn from US and European data. Singapore’s millennial workforce, while sharing some characteristics with their global peers, is shaped by a distinctive set of local factors that HR leaders must understand to engage them effectively.

National service and its impact

One of the most significant differentiators for Singaporean male millennials is National Service. Two years of full-time NS โ€” with reservist obligations extending into the late 30s for most vocations โ€” shapes attitudes toward authority, teamwork, planning and physical discipline in ways that have no direct parallel in most other markets. Employers consistently note that NS alumni tend to be highly structured, team-oriented and disciplined โ€” but may also carry a more hierarchical default orientation and, in some cases, a degree of post-NS drift as they re-enter civilian employment.

The meritocracy paradox

Singapore’s education system is among the world’s most competitive. Millennial Singaporeans who have navigated the PSLE-O Level-A Level-University pipeline have been conditioned to believe that effort produces results โ€” a belief that can be both a strength (high work ethic, results orientation) and a source of frustration when corporate advancement proves less linear than academic advancement.

“Singapore millennials are not entitled โ€” they’re impatient,” observed one HR director. “They believe they’ve worked hard and they expect that hard work to translate into visible progress. When they don’t see it, they leave.”

Purpose, but with pragmatism

Like their global counterparts, Singapore millennials place high value on purpose โ€” wanting to feel that their work contributes to something meaningful. But this is balanced by a notably pragmatic attitude toward compensation and security that reflects the high cost of living in one of the world’s most expensive cities. Unlike US or UK millennials who might sacrifice significant salary for purpose, Singaporean millennials generally want both โ€” and are willing to job-hop to find an employer that offers a compelling combination of meaning, money and advancement.

What employers can do

HR strategies most effective with Singapore millennials emphasise: clear and fast advancement pathways, regular and honest feedback, flexible work arrangements combined with results accountability, and a visible connection between individual contribution and organisational purpose. Mentoring programmes, rotational opportunities and honest career conversations outperform generic perks and office amenities.

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